About the campaign
AboutInsurance & You
A National Insurance Literacy and Public Education Campaign
Insurance & You is Saint Lucia’s national insurance literacy and public education campaign, co-founded and jointly governed by the Insurance Council of Saint Lucia (ICSL) and the Financial Services Regulatory Authority (FSRA).
The campaign was established to improve public understanding of insurance, strengthen financial resilience, and support informed decision-making among individuals, families and businesses throughout Saint Lucia.
Through a coordinated programme of public education, stakeholder collaboration, community outreach, media engagement and digital resources, Insurance & You seeks to make insurance knowledge more accessible, relevant and practical for everyday life.
Insurance is often misunderstood until it is needed most. The campaign therefore promotes greater awareness of how insurance, risk management and financial preparedness contribute to personal security, business continuity and national resilience.
At its core, the campaign is guided by a simple principle:
An informed citizen is better equipped to protect what matters most.
Vision
A Saint Lucia where every individual, family and business understands the role of insurance in building financial security, resilience and long-term wellbeing.
Mission
To improve insurance literacy through trusted education, stakeholder collaboration, public engagement and accessible resources that empower informed decision-making.
Campaign theme
Using Insurance to Build Economic Resilience
Insurance is more than a financial product.
It is a financial resilience tool that helps individuals, families and businesses prepare for uncertainty, recover from unexpected events and protect long-term financial wellbeing.
By improving public understanding of insurance and risk management, Insurance & You contributes to stronger households, stronger businesses and a more resilient Saint Lucia.
Strategic objectives
The Insurance & You Campaign aims to:
- Improve public understanding of insurance and risk management.
- Strengthen financial resilience among individuals, families and businesses.
- Promote informed financial decision-making.
- Increase awareness of consumer rights and responsibilities.
- Encourage constructive public engagement on financial protection matters.
- Support national financial literacy and inclusion objectives.
- Foster collaboration among regulators, insurers, educators, media organizations and community stakeholders.
- Build public trust through accessible, accurate and impartial educational content.
The method
Learn, then plan, then protect
Three steps, in that order. Every week of the programme and every resource belongs to one of them.
Learn
Understand how insurance works
Plain-English sessions and guides on the words, the products and your rights, so you can ask the right questions.
Programme weeks 1, 2, 3, 10, 13
Plan
Decide what your household or business needs
Tools to think through your risks, what you already have and where the gaps are, at your own pace.
Programme weeks 4, 5, 8, 11
Protect
Act before you need to
Practical steps for the home, the road, your health and your income, and what to do when a claim happens.
Programme weeks 6, 7, 9, 12
Building Knowledge, Understanding Risk and Strengthening Financial Resilience
Co-founded and jointly governed by
Governance
Insurance & You operates under a jointly approved governance framework established by the Insurance Council of Saint Lucia and the Financial Services Regulatory Authority.
Insurance Council of Saint Lucia
Co-founder and joint governance partner
Financial Services Regulatory Authority
Co-founder and joint governance partner
Campaign implementation is supported through a collaborative structure comprising:
- Joint Steering Committee
- Campaign Secretariat
- Industry Working Groups
- Participating Insurers
- Strategic Partners
- Educational Institutions
- Media Organizations
- Government Agencies
- Community Stakeholders
This framework promotes accountability, transparency, stakeholder participation and public confidence.
Educational neutrality
Insurance & You is an educational initiative.
Participation does not require or imply the purchase of any insurance product or financial service.
The campaign does not endorse any specific insurer, intermediary, provider, product or service.
All educational materials are developed in accordance with the principles of accuracy, accessibility, transparency and educational neutrality and are intended solely to support informed consumer decision-making.
Campaign website
The Insurance & You website serves as the campaign’s primary digital education platform and central public information hub.
The platform provides access to:
- Weekly educational content
- Consumer education guides
- Educational videos and webinars
- Campaign calendar and event registration
- Frequently Asked Questions
- Consumer rights information
- Regulatory resources
- Partner and sponsor information
- Campaign news and updates
Public trust commitment
Insurance & You is committed to maintaining a welcoming, accessible and pressure-free environment where citizens can learn, engage and ask questions about insurance and financial protection.
Our objective is simple:
To help people understand risk, make informed decisions and build greater financial confidence.
Take part
Attend a session
Free events every week, in person and online. Register with just your name, email and phone.
See eventsRead a guide
Plain-English guides and checklists you can print or keep on your phone.
See resourcesBring it to your workplace or school
Employers, schools and community groups can host a session. Tell us who you are and we will get in touch.
Get in touch
Campaign commitment
Together we are building a more informed, resilient and financially secure Saint Lucia.
LEARN • PLAN • PROTECT