Week 1 · from 30 October
Launch and National Activation
Learn
The campaign opens: what it is, who runs it and what happens over the next 13 weeks.
- Activity: Official launch, governance and programme overview, media briefing
- Covers: Why the campaign exists, how it is governed, the 13-week programme, and recognition of partners. The launch itself is by invitation; everyone can follow along here.
- Resources: The full provisional programme, campaign explainer and launch video, with registration opening for the first public sessions
- Media: Launch livestream or highlights, and press coverage