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PDF guideLaunch and National Activation

Campaign programme at a glance

The 13 weekly themes on one page, with dates, formats and how to take part.

Available from week 1Week 1 in the programme

About this resource

This pdf guide is part of week 1, Launch and National Activation. The campaign opens: what it is, who runs it and what happens over the next 13 weeks.

It is written in plain English for a general reader, explains any insurance term the first time it appears, and never recommends a product or a provider.